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L-FRESH The LION to curate SongHubs at SOUND WEST, with Khaled Rohaim

Media Published Thursday 9 December 2021
L-R: L-FRESH The LION and Khaled Rohaim

APRA AMCOS and SOUND WEST partnership taps L-FRESH The LION as creative curator for SongHubs and more

Six-time Grammy-nominated writer/producer and Billions Award recipient Khaled Rohaim will be a special guest at SongHubs The Tower @ SOUND WEST

Western Sydney artists A.GIRL and Nardean also confirmed as SongHubs special guests

APRA AMCOS is excited to announce a partnership with Greater Western Sydney music and technology festival SOUND WEST, being held 30 March - 3 April 2022 in Parramatta.

The partnership will see hip hop artist and APRA AMCOS Ambassador L-FRESH The LION curating songwriting residency SongHubs The Tower; an industry live showcase featuring SongHubs talent and local artists; and delivering a keynote as part of the SOUND WEST program.

As the curator of the four-day songwriting intensive SongHubs The Tower @ SOUND WEST, L-FRESH will select applicants from Western Sydney, nationally and from New Zealand to collaborate on new commercially-viable songs.

As the flagship SongHubs session, 'The Tower' is the biggest of the year, traditionally taking place in inner-city Sydney. The Tower @ SOUND WEST brings the songwriting, producing and recording sessions to Western Sydney for the first time. From 29 March - 1 April, the VIP boxes at Parramatta's CommBank Stadium will be converted into world-class recording studios.

L-FRESH will be joined by SongHubs special guests hailing from Western Sydney including six-time Grammy-nominee Khaled Rohaim, who has produced and composed for global superstars Ariana Grande, Polo G, Doja Cat and The Kid LAROI. His work on Rihanna's billion-streaming hit 'Needed Me' saw him honoured with a place on APRA AMCOS' The 1,000,000,000 List. Khaled is also a credited songwriter and producer nominated for his work on Doja Cat's Grammy-nominated Album of the Year Planet Her.

Also in the studio will be rising hip hop and R&B artist A.GIRL and hip hop, neo-soul and R&B artist Nardean, who has been busy releasing new music through Elefant Traks in 2021

L-R: A.GIRL and Nardean

Applications for SongHubs The Tower @ SOUND WEST will open in the new year. APRA AMCOS members who would like to apply, can sign up below for notifications.

"I'm excited to be curating this APRA AMCOS SongHubs edition which is being delivered in partnership with SOUND WEST. I consider it a great honour to be able to showcase some of the best talent Western Sydney has to offer," said L-FRESH.

"This SongHubs will bring together artists and producers from across the region and the country for four days of songwriting and collaboration plus an opportunity for the artists to showcase at The Live Stage during SOUND WEST 2022."

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said this addition to the SOUND WEST program highlights the incredible talent of the Western Sydney’s arts and entertainment industry.

"The NSW Government is proud to support the inclusion of APRA AMCOS SongHubs to the SOUND WEST program. This will provide aspiring local Western Sydney talent with a fantastic opportunity to engage with and learn from their favourite artists and industry experts.”

"The arts and entertainment industry is so important to the NSW visitor economy and we are committed to providing more opportunities for our local musicians to showcase their work after such a tough couple of years due to the COVID-19 pandemic," said Mr. Ayers.

"Greater Western Sydney is a territory rich with talent, influenced by many cultures with storytelling at the heart. We look forward to discovering and developing that talent through songwriter initiatives at SOUND WEST," said Dean Ormston, Chief Executive, APRA AMCOS.

Since SongHubs launched in 2013, over 1,000 songs have been produced, earning $3.8 million in performance royalties for the initiative's collaborators. SongHubs has produced commercial releases for the likes of Briggs, Troye Sivan, Tayla Parx, Morgan Evans, Client Liaison, Peking Duk, Tkay Maidza, Ainslie Wills, The Chainsmokers, Guy Sebastian, Ecca Vandal, Kate Miller-Heidke and many more.

Would you like to participate in SongHubs?

If you're an APRA AMCOS member, you could be eligible if you can demonstrate:

  • Commercial success within the past 2 years
  • Keenness to collaborate with other established and high profile international songwriters and producers
  • Funded recordings scheduled for release within the 12 months of the SongHubs you apply for
  • Genre suitability for the specific SongHub and intended international market
  • Writing or producing for an international artist release (if the writer is not a performing artist)

Important note on eligibility: APRA AMCOS members will be provided with an opportunity to attend a SongHubs event as a resident applicant, fully-funded applicant, or guest only once - no repeat participation in each position.