Australian and Aotearoa New Zealand music rights management organisation APRA AMCOS is investing in the widespread rollout of Audoo music recognition technology for its OneMusic licensing business. The devices recognise music played, in realtime, in participating businesses licensed by OneMusic.
Tech company Audoo’s investors include some of the world’s most influential musicians such as ABBA’s Bjorn Ulvaeus, currently the President of CISAC.
“For a long time, I have urged Performing Right Organisations to use intelligent third party technology. Audoo is a solution I believe will change the music industry forever and that’s why I have put my money where my mouth is,” Ulvaeus told Music Week.
For those OneMusic-licensed businesses where APRA AMCOS does not already collect music plays, the song data recognised at this micro level may have a macro effect on who receives royalties and how much they receive. The goal for Australia and Aotearoa New Zealand is to achieve never-before-seen levels of accuracy when recognising the music played in these businesses and royalty incomes flowing from that.
Audoo's Audio Meter is fitted with a standard AC power plug. Just like popular music recognition technologies, the Audio Meter will recognise what music is playing after just a few seconds and will securely fingerprint it, with no audio ever being stored on (or sent from) the device. There are currently over 100 million songs in Audoo’s database. Early trials in Australia showed a 95-98% success rate in matching.
OneMusic Australia Director - Catherine Giuliano said, “We are inviting our OneMusic customers to play a part in music history and support their favourite artists at the same time. For all the times you have wondered if your fees are going to the makers of the exact songs you play in your business, this is the chance to move the dial.”
“Broadcasters, background music suppliers and digital music streaming services provide an enormous amount of data to us on a regular basis. Having these Audoo Audio Meters in place will now provide additional public performance data from small businesses, giving our customers the chance to have an even greater impact on where their licence fees go.”
CEO of APRA AMCOS - Dean Ormston said, “We’re delighted to be early-adopters of this technology in Australia and Aotearoa New Zealand. It represents public performance music history with hundreds of thousands of songs a week coming in as data. Our vision is to grow the number of Audio Meters in OneMusic-licensed premises across the two countries we represent. The song performance insights this will provide for our royalty payments to members and affiliates will make us world leaders in this important and sensitive area.”
CEO of Audoo – Ryan Edwards said, “We’re delighted to roll out our technology in Australia and Aotearoa New Zealand in collaboration with the team at APRA AMCOS. Our vision is to have our Audio Meter technology in place in licensed premises across the globe and Australia and Aotearoa New Zealand are world-firsts. We will know - with certainty and in detail - exactly what music people are listening to, and in doing so, we will collect and report the biggest set of public performance music data ever created.”