It’s time to get our live entertainment industry back on the road.
More than 400 of Australia’s biggest artists, songwriters and performers have joined forces with the industry’s leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, media outlets, industry associations, global brands and peak bodies to launch #VAXTHENATION, a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated NOW!
Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before.
Lending their names to #VAXTHENATION are over 225 performers including Powderfinger, Jimmy Barnes, Tim Minchin, Courtney Barnett, Celeste Barber, Vance Joy, Paul Kelly, Archie Roach, Em Rusciano, Guy Sebastian, Dave Thornton, Adam Harvey, Amy Shark, Iva Davies, Gina Jeffreys, John Williamson, Courtney Act, Birds Of Tokyo, Tom Gleeson, Amyl & The Sniffers, Hilltop Hoods, Nazeem Hussain, Marcia Hines, Midnight Oil, Judith Lucy, RÜFÜS DU SOL, Christian Hull, Troy Cassar-Daley, Nina Las Vegas, Briggs, Judith Lucy, Daryl Braithwaite, Human Nature, Melinda Schneider and countless more.
#VAXTHENATION aims to remind all Australians of the magic of live events. The campaign kicks off with a national television campaign soundtracked by Powderfinger, who donated the use of their iconic hit song ‘My Happiness’.
Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh; taking your child to their first live show, marvelling at an intricate ballet, or sitting with loved ones in an ornate theatre… these are the moments we all want to get back to.
Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns. Australia needs to get vaccinated so we can all get back to doing the things that we love.
The Live Entertainment Sector has been dealt a massive blow over the past 18 months, with thousands of performances disrupted, postponed or cancelled, and tens of thousands of workers stood down (or unable to work at all). Billions of dollars lost to the Australian economy – no shows mean no fans spending at nearby restaurants, bars, retail or accommodation, or booking flights just to make a weekend of it. Prior to the most recent lockdowns, live music activity was at just 12 per cent of pre-COVID levels as larger shows and tours remain uneconomic without full venue capacities and uncertainty around both domestic and international border restrictions. Live Entertainment Industry Forum reported that two thirds of industry jobs (79,000) were gone by the end of 2020, plus $23.6 billion of economic output and $10.7 billion of added value also lost.
Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part.
Share the message: #VAXTHENATION
Head to vaxthenation.com.au for more details and information on where to get your jab.
See the full list of artists supporting the campaign, as well as all campaign partners and supporters.