2. Alberts is the music company that created the initiative.
‘The Alberts guitar sound was like a throbbing V8 motor, the sound of the tough migrant suburbs that it emanated from. It was anti-authority, hard-living suburban young Australia at its most confident and exciting. The sound of working class good times.' - Blood + Thunder documentary
Founded in 1885, Alberts is a family-run business that has played a vital role in the evolution of Australia’s media and popular culture since the early days of sheet music, to being the musical home of AC/DC and The Easybeats, and as a respected music rights management company. Read the abridged version of their incredible history. Their charitable involvement with Noro was the impetus to the competition.
To learn more about Alberts and Vanda & Young's story, 'Blood + Thunder: The Sound of Alberts' is a fantastic 2-part documentary series.