“There remains cause for considerable concern regarding the decimated venue-based live music market,” said Dean Ormston, APRA AMCOS CEO.
In the adjacent nightclub sector, crowds have almost halved since pre-pandemic trading. Annual attendance has dropped to 1.6m from 2.8+ in FY19, according to OneMusic’s data.
“The establishment of a national music development agency, Music Australia represents a major shift in how government invests and partners with the industry. We also warmly welcome the state-based support with the creation of Sound NSW. The establishment of Creative Workplaces as well will underpin the accountability of our industry to provide fair, safe, respectful and sustainable workplaces for Australian artists and arts workers.
“This means we are now recognised as an ‘industry’ by the Australian Government. Not only that, but we are also an industry worthy of investment.
“With that approach, we’re lobbying all levels of government to establish, at speed, special entertainment precincts to foster and protect new and existing venues.
“We are also calling on the Australian Government to commit to a live music venue tax offset to act as a catalyst in jump-starting live music nationally.
“For the current wave and the next generation of music creators to develop their skills and become export-ready, we need to provide them with the resources at home and build a sustainable live music ecosystem,” said Ormston.
APRA AMCOS will also continue to advocate on behalf of members by calling on the Australian Government to design a local content obligation that results in positive, sustainable outcomes for Australian audiences and industry.
“Importantly, we must improve the opportunity for the breadth of our songwriter, composer and artist members to be seen and heard on commercial radio, audio and video streaming services and in screen productions and digital games,” said Ormston.
“We remain resolute in our intent to enable self-determination for Aboriginal and Torres Strait Islander and Māori music creators through the work of NATSIMO, headed by Leah Flanagan, and, in Aotearoa New Zealand, the work of Dame Hinewehi Mohi, DNZM, the Manukura, Puoro Māori/Director, Māori Membership.”
Ormston also emphasises the importance of service to members and notes that over the past five years membership has grown more than 20%, to surpass 119,000 members across Australia, New Zealand and living around the world. On the back of a member survey in FY23, a key focus for the 2023-24 financial year is to benchmark service levels.
“We are a fast-moving business operating in a globally competitive context. We are in the midst of transforming the organisation’s service capabilities, realising future revenue opportunities, and most importantly, getting money to members faster and more efficiently,” Ormston said in a message to members.
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