Music Recognition Technology to roll out 24/7 to more stations than ever before
More Australian songwriters and music creators will see their community radio airplay recognised thanks to the implementation of Music Recognition Technology (MRT) to track the songs played on air at 100 stations across the country.
Community Broadcasting Association of Australia (CBAA)’s technological upgrade will deliver more accurate and detailed airplay reports to APRA AMCOS, the organisation responsible for paying royalties to Australasian music creators when their music is played.
The implementation of MRT will likely see an almost nine-fold increase in broadcast hours processed, reducing manual reporting requirements, freeing up the hard-working staff and volunteers at stations to focus more on programming and connecting to listeners.
By processing more data from a diverse range of stations nationwide, APRA AMCOS can now deliver more accurate and transparent earnings data to members who receive royalties from airplay. With the stations spanning rural, regional and metro areas playing a range of genres, CBAA and APRA AMCOS will be able to more accurately capture data for the wide variety of songwriters and music creators. In addition, over 500 services in the community broadcasting sector will be able to track Australian music played on their stations.
Community radio and Australian musicians have a unique connection, with so many artists – including Geelong’s homegrown international success King Gizzard & The Lizard Wizard - getting their first spin on a local station or from a specialist programmer with a keen ear for unique voices.
According to CBAA, most stations easily exceed the 25 per cent Australian content requirement, with playlists generally featuring 35 per cent upwards, and capital city new music stalwarts Sydney’s FBi clocking in more than 40 per cent and Brisbane’s 4ZZZ greater than 50 per cent.
CBAA’s amrap.org.au service helps facilitate the valuable partnership of community radio and music by connecting Australian artists directly with community broadcasters. Radio presenters can discover and download new Australian music on the AMRAP platform to play on their programs that artists upload for free. In addition, artists subscribed to AMRAP will soon be able to see where their songs are being played.
CBAA CEO, Jon Bisset, explains: “Supporting our members is always our number one priority. Time and resources are valuable commodities at community radio stations, so we’re excited to roll out the Music Recognition Technology, make reporting easier for our stations, as well as give music creators more accurate earnings insights.”
APRA AMCOS CEO, Dean Ormston, adds: “We are committed to providing the most accurate and transparent earnings insights to our members, and MRT reporting helps us do this with efficiency and the latest technology makes it easier for licensee stations. It’s a win-win for music creators and the radio stations who support Australian music.”
For more information and FAQs: www.cbaa.org.au/